Free GTM teardown
The three fixes we'd make to your go-to-market first.
Send us your website and a few lines about your business. Before we meet, we review your positioning, messaging, site, paid search and funnel. Then we walk you through what we found. It's free, and you keep the findings. We take on two teardowns a month, so there is usually a short wait.
I've spoken with many professionals in this space who only provide high-level recommendations. I appreciate the deeper insight and thoughtfulness Mind Mechanics puts into their analyses. Their insights on how to position my company's brand continue to stick with me.
What we review
What we look at.
Positioning.
Whether a buyer can tell who you're for and why you within seconds of landing, and whether that holds for each kind of buyer you sell to.
Messaging.
How your site, ads and sales materials describe the problem, compared with how your buyers and competitors describe it.
Website.
Structure, proof, calls to action, and how easily each buyer finds the path meant for them.
Paid search.
Where the spend goes, brand against non-brand, what you bid for and what you count as a conversion.
Funnel and tracking.
Whether a form fill becomes a lead your CRM can see, and whether the numbers you report hold up.
AI search.
Whether AI answer engines find and cite you for the questions your buyers ask.
Paid search and funnel need read-only access or exports. Everything else we review from the outside.
What you get
What you walk away with.
- The three fixes we'd make first, ranked by what each one should move
- What each fix takes in time and cost, whether you do it yourselves or with us
- The evidence behind every finding: screenshots, search terms and numbers with their source
- A short written summary you can share with your team
AI does the reading and checking, which is how we can offer this for free; the judgment calls are ours.
How it works
Three steps, about a week.
- 01
Tell us about your business.
The form below takes about three minutes.
- 02
We do the teardown.
Before we meet, from the outside, plus your ad account or CRM if you choose to share read-only access.
- 03
We walk you through it.
A working session with us. You leave with the three fixes and the summary.
Fit
Who it's for.
You'll get the most from it if you're:
- a growing company of roughly 20 to 200 people, with real revenue and a sales team
- preparing to enter the US or another new market
- a new CMO, CRO or growth lead taking stock in your first 90 days
It's probably too early if you're pre-revenue or have no site traffic or paid activity for us to look at yet.
Free GTM teardown
Request your teardown.
Questions
Common questions.
Is it really free?
Yes. We'd rather show our thinking than pitch it, and AI keeps the preparation cost low enough to do it properly. We limit it to two a month so each one gets proper attention.
Do you need access to our systems?
No. Positioning, messaging, website and AI search are reviewed from the outside. Read-only access to your ad accounts or CRM adds the paid search and funnel review, if you want it.
What happens afterwards?
Nothing, unless you ask. If a fix is worth doing together, we'll propose a fixed-scope sprint or a pilot. There is no sales sequence.
We're entering a new market. Can you review for that?
Yes. Choose "Entering a new market" and name the market in the notes. We'll review your site and message from the point of view of a buyer there.
How is this different from the AI diagnostic?
The diagnostic looks at where AI would pay inside your operations. The teardown looks at how you win customers. If you're not sure which you need, book a working session and we'll tell you.